Total Fundraising | Fundraising pack

Total Fundraising is an Irish company that helps charities to fundraise, similar to Just Giving in the UK. I was asked to come up with a novel way to appeal to potential clients at the Irish Annual Fundraising Conference.

Solution:

Rather than spending money on merchandise we decided to give the charities the money. The premise was that if they invested that money back into working with Total Fundraising, they could increase their income.
The design is intentionally simple and typographic – we wanted the reader to focus on the proposition.
The €2 coin was fixed using a blister pack (similar to a packet of paracetamol for example). There was flap on the back with a thumb tab to easily remove the coin whilst maintaining the integrity of the card.