Ladbrokes | Data visualisation

Design a set of infographics to illustrate modern gaming trends, and the different habits of men and women for a Ladbrokes valentines promotion. Following this I was asked to design graphics to show the impact of gaming vs thrill sports on the body.


  • For the infographics I kept to a simple three colour palette with a strong diagonal line to identify the graphics as part of the same suite.
  • The valentines promotion used lots of red with simple, recognisable icons.
  • The “Thrill seekers” promotion was focused on the body and used simple figures to bring to life the fairly dry data around blood pressure and adrenaline.
  • Categories
    Data Visualisation, Illustration
  • Client
See Project

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