Ladbrokes | Data visualisation

Design a set of infographics to illustrate modern gaming trends, and the different habits of men and women for a Ladbrokes valentines promotion. Following this I was asked to design graphics to show the impact of gaming vs thrill sports on the body.

Solution:

• For the infographics I kept to a simple three colour palette with a strong diagonal line to identify the graphics as part of the same suite.
• The valentines promotion used lots of red with simple, recognisable icons.
• The “Thrill seekers” promotion was focused on the body and used simple figures to bring to life the fairly dry data around blood pressure and adrenaline.

• Categories

  Data Visualisation, Illustration

• Client

  Ladbrokes